The next decade of travel will be dominated by organizations that own their demand, govern their data, and build with genuine intelligence. I operate at that intersection — as an operator, a builder, and an investor.
As Global Chief Commercial Officer at Minor Hotels, I lead our commercial strategy across over 640 hotels in 63 countries — encompassing brand architecture, digital platforms, AI infrastructure, loyalty economics, and distribution within the hotel management sector. Prior to this role, I spent a decade at Accor, where I contributed to developing some of the industry's most recognized commercial and loyalty systems across Europe, the Middle East, and Asia.
I write about how complex organizations can grow without losing coherence, focusing on how platforms, brands, and capital can be synergized to create something that endures beyond market cycles. Occasionally, I back founders who are innovating at that same intersection.
This is where long-term thinking thrives.
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